Wednesday, February 28, 2007

Myspace secrets - myspace advertising

Advertising on MySpace

I like advertising on MySpace. Its customer service is helpful and quick to respond. MySpace sells advertising mainly through banner impressions, not clicks. The costs vary, but it's in the area of $5 per 1,000 impressions. Depending on which sales rep you talk to, the minimum buy for an advertising campaign is $1,000 to $10,000.

Remember those different ways you can search for people? When you buy banner ad space on MySpace, you can target your banners so they show up only to the exact demographic you want. This includes all those specific demographics like religion, body type, sexual orientation, etc. This way, all your allotted banner impressions don't go to waste on people who would never buy your product.

If you are advertising your local business on MySpace, make sure you include your city name on the banner. Your returns will be a lot higher, because people don't expect to see their own city name on an international Web site, and they will click just out of curiosity.

Its a great resourse for getting targetted traffic and we all know what targeted traffic means....MORE SALES.....a lot more!

Now this can be quite costly however you can test on a smaller scale to see how you do.




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