Understanding The Hybrid Myspace Environment (part 1)
Myspace, a type of social network is extremely hot right
now. It gets millions of visitors to its site each day (maybe
that’s why it’s always loading so slowly?) and it is one of the
most visited websites in the world (number one most visited
website in the United States). When I first joined myspace I
was really surprised to see how many people were
marketing their services on there.
Many people in many differnet environments.
The main theme about myspace is to add friends and that is
displayed in your profile. The reason why marketers want
friends is so that they will have a range of people that they
can market to; it is sort of like an email list in a sense.
Myspace was originally built for the younger audience but
you can see that it’s obviously changing very quickly
because a lot of the older audiences roam around there. The
concept with the “friends” theme is very similar to highschool
so you have to step outside your normal business
frame of mind and work on fitting in.
Ask yourself what do they want? It’s quite simple; all they
want is to feel accepted and to have friends. They are not on
there to market their products; they just want to accumulate
as many friends as possible and to feel good about
themselves. Why do you think people post pictures and ask
for comments? They want to feel good about themselves; it
makes them feel more confident and happy which people
would gladly pay lots of money for but you will be giving it
to them for free. Why do you think Americans spend millions
of dollars each year on cosmetic surgery? Do they really
need it? Of course not, but they want the attention of their
peers and surroundings. So, make sure to leave comments
for your friends. Be a super cool, but a super helpful friend.
You shouldn’t go on myspace for the sole purpose of making
money, put some thought into it first. Myspace is a business
in itself, and you should spend some time to build this
effectively, nothing a software program can do by itself, it
needs the human touch.
First feed off the socialogical aspect of it and feel how yourmarketing message ties in with it and the audience you want to target.
now. It gets millions of visitors to its site each day (maybe
that’s why it’s always loading so slowly?) and it is one of the
most visited websites in the world (number one most visited
website in the United States). When I first joined myspace I
was really surprised to see how many people were
marketing their services on there.
Many people in many differnet environments.
The main theme about myspace is to add friends and that is
displayed in your profile. The reason why marketers want
friends is so that they will have a range of people that they
can market to; it is sort of like an email list in a sense.
Myspace was originally built for the younger audience but
you can see that it’s obviously changing very quickly
because a lot of the older audiences roam around there. The
concept with the “friends” theme is very similar to highschool
so you have to step outside your normal business
frame of mind and work on fitting in.
Ask yourself what do they want? It’s quite simple; all they
want is to feel accepted and to have friends. They are not on
there to market their products; they just want to accumulate
as many friends as possible and to feel good about
themselves. Why do you think people post pictures and ask
for comments? They want to feel good about themselves; it
makes them feel more confident and happy which people
would gladly pay lots of money for but you will be giving it
to them for free. Why do you think Americans spend millions
of dollars each year on cosmetic surgery? Do they really
need it? Of course not, but they want the attention of their
peers and surroundings. So, make sure to leave comments
for your friends. Be a super cool, but a super helpful friend.
You shouldn’t go on myspace for the sole purpose of making
money, put some thought into it first. Myspace is a business
in itself, and you should spend some time to build this
effectively, nothing a software program can do by itself, it
needs the human touch.
First feed off the socialogical aspect of it and feel how yourmarketing message ties in with it and the audience you want to target.
Part 2 to come soon
technorati tags:myspace, marketing, market, theme, environment, profile, magic, friend, audience, roam, highschool, cosmetic, surgery, business, smart, human, socialogical
posted by Myspace Secrets at 12:24 AM
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